IBM iX | Columbus, Ohio | Sep 2017 – Present
Senior Managing Consultant, Integrated Experience Strategy
I currently lead IBM iX’s Integrated Experience Strategy offering, a blend of branding & brand strategy with consumer / customer experience strategy. I work with and lead cross-disciplinary teams that consist of creative, user experience, technology and strategic experts to solve real problems that real people have in differentiated, branded ways.
Resource/Ammirati | Columbus, Ohio | Aug 2010 – Sep 2017
Director / Associate Director, Brand Strategy
Associate Director / Senior Strategist / Strategist, Social Strategy
Manager, Client Service
- Served as the lead experience strategist & brand strategist on multiple concurrent, national accounts, both delivering experience strategy work as well as directing work across multiple disciplines to serve client & customer needs.
- Executed the national implementation of a first-in-category ecommerce experience across desktop and mobile touchpoints, directing strategy creation and serving as a consultant throughout implementation.
- Participated in & led scaling the Social offering within the agency, focusing specifically on the social strategy, data & listening.
- Managed the firm-client relationship and multi-million dollar North American project portfolio for a global consumer packaged goods brand.
Bank of America | Product Manager Intern | Dublin, Ireland | Jun 2009 – Aug 2009
American Municipal Power | Staff Writer | Columbus, Ohio | Sep 2005 – Jul 2008
AOL Time Warner | Web Editor Intern | Columbus, Ohio | Jan 2005 – Jun 2005
The Ohio State University Fisher College of Business
Masters of Business Administration, Marketing & Innovation
2008 – 2010
The Ohio State University
Bachelor of Science, Business Administration – Marketing
Bachelor of Arts, Journalism
2001 – 2005
Strategy & Consultation
Branding & Brand Strategy
Primary & Secondary Research
Strategic Insights & Frameworks