Past Projects
Where we’ve been.
The work below serves as an example of the types of comprehensive initiatives, big and small, we’re able to shape, drive and deliver.
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/BP-Logo.png?resize=1080%2C608)
bp
Convenience Store of the Future
Future-State Visioning, Activation Roadmapping
Primary research-driven digital transformation initiative intended to guide the future of the convenience store, defining the digital capabilities, experiences and technologies desired by station operators.
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/Lenovo-Logo-1-1280x800-1.png?resize=1080%2C675)
Lenovo
Digital Transformation Strategy
Experience Strategy, Digital Collaboration Design
Reimagination of the digital footprint of Lenovo, using unmet current and prospective customer needs to define future-state digital messages, capabilities and channels (including a relaunched Lenovo.com).
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/Columbus_Crew_logo_2021.svg_.png?resize=168%2C300)
Columbus Crew
Brand Strategy / Fan Experience Strategy
Brand Strategy, Brand Positioning, Experience Strategy, Future-State Visioning
Launch of a new digital & on-site experience in conjunction with the opening of a new stadium. Brand strategy development, including vision, positioning, key pillars and creative implications.
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/Sherwin-Williams-logo.png?resize=1080%2C608)
Sherwin-Williams
Digital, Brand & Commerce Strategy
Brand Strategy, Content Strategy, Social Strategy, Activation Roadmapping
Comprehensive, multi-year leadership across web, mobile, social and in-store activations, including brand development, app evolution strategy and the launch of commerce experiences for professional audiences.
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/Aramark_logo.png?resize=800%2C228)
Aramark
Refreshments Digital Roadmap
Experience Strategy, Activation Roadmapping, Work Session Facilitation
Targeted at Aramark’s breakroom fulfillment and enablement business, definition of the experiential & technical requirements to pivot the role of Aramark in breakrooms given profound post-pandemic workplace disruption.
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/Chubb-logo.png?resize=1080%2C608)
Chubb
Global Customer Insight Program
Research & Activation, Experience Strategy, Activation Roadmapping
Execution of a global research panel across NA, EU & APAC regions to generate unarticulated needs to be addressed through a multi-channel digital experience overhaul (site, mobile, content and digital tools).
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/Delta.jpg?resize=564%2C372)
Delta Airlines
Associate Experience & Satisfaction Strategy
Employee Experience, Voice of Customer
Creation of a digital capability within Delta to better measure, activate and respond to associate satisfaction inclusive of technical integrations, process improvements and new internal structures to move more quickly & nimbly.
![](https://i0.wp.com/thatdavidshaw.com/wp-content/uploads/2023/04/Victoria-Secret-Logo.png?resize=1080%2C608)
Victoria’s Secret
Social Data Activation “Mission Control”
Voice of Customer, Social STrategy
Innovative application of social data, social listening, campaign metrics and merchandising insights to create a multi-platform, comprehensive capability to activate social feedback across multiple functional areas (e.g. campaign development, creative direction, etc.).
Industry & Sector Experience
- Retail
- CPG
- Technology
- Energy
- Sports & Entertainment
- Financial Services
- Insurance
- Transportation
- Industrial & Manufacturing
- Small Business
Industry & Sector Experience
- Retail
- CPG
- Technology
- Energy
- Sports & Entertainment
- Financial Services
- Insurance
- Transportation
- Industrial & Manufacturing
- Small Business