Past Projects

Where we’ve been.

The work below serves as an example of the types of comprehensive initiatives, big and small, we’re able to shape, drive and deliver.

Convenience Store of the Future

Future-State Visioning, Activation Roadmapping

Primary research-driven digital transformation initiative intended to guide the future of the convenience store, defining the digital capabilities, experiences and technologies desired by station operators.

Digital Transformation Strategy

Experience Strategy, Digital Collaboration Design

Reimagination of the digital footprint of Lenovo, using unmet current and prospective customer needs to define future-state digital messages, capabilities and channels (including a relaunched Lenovo.com).

Brand Strategy / Fan Experience Strategy

Brand Strategy, Brand Positioning, Experience Strategy, Future-State Visioning

Launch of a new digital & on-site experience in conjunction with the opening of a new stadium. Brand strategy development, including vision, positioning, key pillars and creative implications.

Digital, Brand & Commerce Strategy

Brand Strategy, Content Strategy, Social Strategy, Activation Roadmapping

Comprehensive, multi-year leadership across web, mobile, social and in-store activations, including brand development, app evolution strategy and the launch of commerce experiences for professional audiences.

Refreshments Digital Roadmap

Experience Strategy, Activation Roadmapping, Work Session Facilitation

Targeted at Aramark’s breakroom fulfillment and enablement business, definition of the experiential & technical requirements to pivot the role of Aramark in breakrooms given profound post-pandemic workplace disruption.

Global Customer Insight Program

Research & Activation, Experience Strategy, Activation Roadmapping

Execution of a global research panel across NA, EU & APAC regions to generate unarticulated needs to be addressed through a multi-channel digital experience overhaul (site, mobile, content and digital tools).

Associate Experience & Satisfaction Strategy

Employee Experience, Voice of Customer

Creation of a digital capability within Delta to better measure, activate and respond to associate satisfaction inclusive of technical integrations, process improvements and new internal structures to move more quickly & nimbly.

Social Data Activation “Mission Control”

Voice of Customer, Social STrategy

Innovative application of social data, social listening, campaign metrics and merchandising insights to create a multi-platform, comprehensive capability to activate social feedback across multiple functional areas (e.g. campaign development, creative direction, etc.).

Industry & Sector Experience

• Retail
• CPG
• Technology
• Energy
• Sports & Entertainment
• Financial Services
• Insurance
• Transportation
• Industrial & Manufacturing
• Small Business

• Financial Services
• Insurance
• Transportation
• Industrial & Manufacturing
• Small Business