Past Projects
Where we’ve been.
The work below serves as an example of the types of comprehensive initiatives, big and small, we’re able to shape, drive and deliver.

bp
Convenience Store of the Future
Future-State Visioning, Activation Roadmapping
Primary research-driven digital transformation initiative intended to guide the future of the convenience store, defining the digital capabilities, experiences and technologies desired by station operators.

Lenovo
Digital Transformation Strategy
Experience Strategy, Digital Collaboration Design
Reimagination of the digital footprint of Lenovo, using unmet current and prospective customer needs to define future-state digital messages, capabilities and channels (including a relaunched Lenovo.com).

Columbus Crew
Brand Strategy / Fan Experience Strategy
Brand Strategy, Brand Positioning, Experience Strategy, Future-State Visioning
Launch of a new digital & on-site experience in conjunction with the opening of a new stadium. Brand strategy development, including vision, positioning, key pillars and creative implications.

Sherwin-Williams
Digital, Brand & Commerce Strategy
Brand Strategy, Content Strategy, Social Strategy, Activation Roadmapping
Comprehensive, multi-year leadership across web, mobile, social and in-store activations, including brand development, app evolution strategy and the launch of commerce experiences for professional audiences.

Aramark
Refreshments Digital Roadmap
Experience Strategy, Activation Roadmapping, Work Session Facilitation
Targeted at Aramark’s breakroom fulfillment and enablement business, definition of the experiential & technical requirements to pivot the role of Aramark in breakrooms given profound post-pandemic workplace disruption.

Chubb
Global Customer Insight Program
Research & Activation, Experience Strategy, Activation Roadmapping
Execution of a global research panel across NA, EU & APAC regions to generate unarticulated needs to be addressed through a multi-channel digital experience overhaul (site, mobile, content and digital tools).

Delta Airlines
Associate Experience & Satisfaction Strategy
Employee Experience, Voice of Customer
Creation of a digital capability within Delta to better measure, activate and respond to associate satisfaction inclusive of technical integrations, process improvements and new internal structures to move more quickly & nimbly.

Victoria’s Secret
Social Data Activation “Mission Control”
Voice of Customer, Social STrategy
Innovative application of social data, social listening, campaign metrics and merchandising insights to create a multi-platform, comprehensive capability to activate social feedback across multiple functional areas (e.g. campaign development, creative direction, etc.).
Industry & Sector Experience
- Retail
- CPG
- Technology
- Energy
- Sports & Entertainment
- Financial Services
- Insurance
- Transportation
- Industrial & Manufacturing
- Small Business
Industry & Sector Experience
- Retail
- CPG
- Technology
- Energy
- Sports & Entertainment
- Financial Services
- Insurance
- Transportation
- Industrial & Manufacturing
- Small Business