Kichler sought a fresh, digital platform to tell a brand story in an industry that has historically suffered from low brand awareness from general consumers. And that brand story had to tie together a host of channels, from showrooms to indirect ecommerce sellers to a vast network of professional customers.
A core, branded purpose of Kichler’s digital experience was defined, setting clear direction on how digital and analog properties interacted with each other to amplify the best and differentiated traits of each channel.
Site Redesign & Experience Roadmap
Our digital strategy work was immediately put to work in the form of a redesign of Kichler.com and the creation of a multi-year roadmap of digital experience creation & enhancement, bringing a refreshed, digital Kichler to life in multiple, branded ways.
The new Kichler.com is live today, with a host of category-first digital features designed to give general and B2B customers new reasons to not just learn about Kichler but experience the possibility of lighting itself.