The Challenge
With competitors continuously targeting Sherwin-Williams as a leader in the category, the need to innovate to stay ahead is a critical factor in the success of the company. As buying habits shifted, Sherwin-Williams sought to bring ecommerce to market for the first time, targeting their B2B audience.
The Work
Ecommerce Experience Strategy & Implementation
The challenge of bring a first-in-industry ecommerce experience to market is a tall order, requiring thoughtful strategy to take into account myriad customer needs, business requirements and technological capabilities. That North Star was developed, providing an ongoing guide for the extensive work needed to implement ecommerce for the first time.
Mobile App Strategy
As paint contractors are a highly mobile group, an app became a critical need to extend ecommerce capabilities once the base installation was complete. A unique, touchpoint-specific strategy was created to guide development work.
The Outcome
The Sherwin-Williams ecommerce experience was launched to professional customers with a long series of industry-first experiences as a part of the platform.
The Sherwin-Williams Pro App built upon the success of that platform, providing capabilities to contractors never seen before in that industry.